Ready Aim Fire

Ready, Fire, Aim: How To Have Confidence Like the Top Dogs

As a market leader, I need a determined confidence every day to make big deals and stay on top of the game. I find this confidence, not because I love taking risks, but because I’ve made mistakes and learned from them.

Despite what some viewers of Million Dollar Listing may think, what I present to the world isn’t arrogance, but informed, intelligent, calculated confidence.

Calculated confidence, put simply, is training yourself in your chosen field to the point where you can trust your instincts are guiding you toward the best possible option.

It’s learning, working, and listening enough so that you’ll be ready for them, you’ll actualize them, and you’ll learn from any mistakes you make in the process.

It’s about making yourself your most trusted advisor.

My Counterintuitive Philosophy

A few weeks ago I was in the middle of a phone call with my brother and told him, “What we do here is ready, fire, aim.” It was a joke, but the more I think about it the more I realize it’s also my philosophy.


It’s all about:

  • Being alert, educated, and savvy enough to recognize when there’s a an opportunity in front of you;
  • Being confident enough to make a decision in the moment and pursue it to its completion
  • Being wise enough to learn from the times your gut sends you in the wrong direction.

Let me be clear—these aren’t strategies for just real estate.

These skills are learned from real life and can help you in any aspect of your life.

You’re making decisions all the time about work, relationships and family. It doesn’t matter what the decisions are about; it just matters that you make decisions with calculated confidence.

To Call the Shots like a Market Leader…

You’ve got to be Ready

Life is short. You’re never going to get what you want if you aren’t ready to make big choices. You can’t go through life waiting to feel ready. You have to be ready and know you’re ready/ IT’s a hard call for anyone to make, but I’m here to mentor you through it.


You have to Fire.

Life is about making decisions, when an opportunity presents itself, you shouldn’t waste time. You should do everything you can to take advantage of it.

In just about every situation, you know instinctively what the right decision is. The challenge is to not stop yourself.


You have to Aim.

Life is about learning from your mistakes and readjusting your aim.

If you trust your gut and something goes wrong, you’re going to be second-guessing yourself all the time. That’s not the answer. The answer is to learn the lesson from your mistake and aim not to make the same mistake again.

The First Person to Believe in Is Yourself


“If you believe in yourself and have dedication and pride – and never quit, you’ll be a winner. The price of victory is high but so are the rewards.” —Paul Bryant

So, whatever your background is, whatever your skill set is, you have what it takes to be a success. The first step is to trust yourself.

You have infinite potential inside you.

You have skills and aptitudes you haven’t even touched yet. They’re not going to magically appear, though. You have to create a set of goals and apply a structured plan to achieve them. That’s not false confidence, that’s calculated confidence. And I’m here to put you on that path to success.


Josh Altman Headshot

Josh Altman

Josh Altman is one of the most successful real estate agents in the United States, specializing in the luxury housing markets of Beverly Hills, Bel Air, and the Hollywood Hills. Josh’s clientele consists primarily of A-list celebrities, professional athletes, business leaders, and high net worth individuals from around the globe, and he has sold over $1.5 Billion in real estate, including the most expensive one bedroom house in history, which sold for $21,500,000.

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