Carlos Dumois is a recognized advisor for familiar companies, he founded CEDEM more than 30 years ago with clients in Mexico and Latin American countries. He created a new Spanish word “Dueñez” which is the translation of Ownership in English that did not exist in our language. He is a strong believer Owners of business have a strong responsibility to make the best decisions for their business growth, even if that means avoiding to hire family members or even leave the CEO position to a better-suited person.